Wednesday, April 8, 2009
Learning How to Copywrite
Definition of copywriting: learning and developing writing skills to get a message out; to communicate, to be empowered and to empower others, to establish and build mutually beneficial relationships with people based on solving problems and providing solutions.
There is a lot involved in being a good writer, but it doesnt necessarily have to be innate. If it does come naturally, then that is a great gift...that could be developed into a very serious income. I read that people who are copy writers for campaign ads can make bou-kou money for only a few words.
Something I read this morning might provide an example:
"From cocoa beans to chocolate dreams"
I like it. I wonder how much the person who wrote that made on those few, but appealing and rhyming words? What is the message you get from those few words? You could be thinking: New chocolate receipes, or maybe new methods for using chocolate, or even the discription of a new book about Mr. Hershey.
But for me, it means re-educating everyone on the outstanding benefits of raw and unprocessed chocolate.
Stay tuned. I am on a mission. Of course all idealists are usually on some kind of mission. But in truth, if you want to really help others, you have to be passionate and true to a vision. Nothing is over-night, but learning how and being willing to stay the course is absolutely necessary.